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Presented by

Tate Modern

Tate Modern is the UK’s national gallery of international modern art, created in the year 2000 from a disused power station in the heart of London.

Tate Modern's autumn exhibition Pop Life: Art in a Material World considers the legacy of Pop Art, exploring how artists since the 1980s have engaged with mass media, cultivating their public and artistic persona as a product and creating their own signature ‘brand’ identities. The exhibition explores how art can move into the wider world of commerce, as artists exploit channels that engage audiences both inside and outside the gallery.

Young Tate Online aims to create new opportunities to explore art and its many contexts to a wider international online audience. Through developing new online partnerships, we will create a range of opportunities for young creative people to engage with Tate in new ways and develop their own creative and artistic ideas.


This challenge has ended
What does ‘Pop’ mean to you? (We aren’t talking fizzy beverages, people). Does it elevate the everyday or take the stuffing out of high culture? Or is it simply art that’s not afraid of being a product? Whatever the theory, it’s undoubtedly visually striking and your interpretation will look stunning on a tee in the Tate Modern shop!

Your challenge is to design a tee inspired by the Tate Modern Museum’s Pop Life exhibition. Check out the Tate's challenge page!

Check out Pop Life’s featured art/artists for inspiration and how artists like Keith Haring, Takashi Murakami and Damien Hirst explore the boundaries between art and commodity. And make sure you tell us how Pop Life inspired you when you submit your ‘Pop’ inspired tee shirt design. Check out the exhibition microsite!

The chosen design


Up For Grabs blue
There will be TWO chosen designs.

One winner chosen by the Threadless community will receive, courtesy of Tate and Threadless:

  • $500 Threadless Gift Certificate (can be redeemed for $200 cash) - approx £312 (can be redeemed for £124 cash)
  • $2,500 in cash - approx £1,250
  • Tate £50 Publishing voucher
  • Keith Haring Figure with Heart tee
  • Takashi Murakami Enamel Pin
  • Robert Indiana LOVE Pin
  • Pop Life catalogue and bag

One Young Tate winner between the ages of 18-25 and selected by a special panel of exhibition associated judges will receive courtesy of Tate and Threadless:

  • Limited edition of chosen tee to be sold exclusively at Tate shops
  • Tate Annual Membership
  • $500 Threadless Gift Certificate (can be redeemed for $200 cash) - approx £312 (can be redeemed for £124 cash)
  • $2,500 in cash - approx £1,250
  • Tate £50 Publishing voucher
  • Keith Haring Figure with Heart tee
  • Takashi Murakami Enamel Pin
  • Robert Indiana LOVE Pin
  • Pop Life catalogue and bag

Special Judges:

  • Julia Gruen, executive director of The Keith Haring Foundation.
  • Fernando Gutierrez, Studio Fernando Guiterrez, Graphic Designer behind Tate Pop Life campaign
  • Michael Windsor-Ungureanu, Graphic Designer, Tate


Loves Things To Note
The purpose of the submissions relating to this promotion is to create a stand-alone design inspired by the challenge, not a brand tee. Your design should not have brand names or logos on it.
Loves Promotion Guidelines
  • The design(s) to be printed will be chosen by the Judges within 45 days after the submission close date.
  • Use the submission form by selecting Participate -> Submit Ideas from the menu or click the button below to submit.
  • All submissions will also be eligible to be printed as a regular Threadless tee.
  • The submission must not be a design that has already been submitted to Threadless.
  • You may only submit up to three designs during the duration of the promotion.
Loves Who Are The Judges
The selected design(s) will be chosen by a panel of Judges including Threadless staff and a representative from the promotion sponsor(s).